MARKETING CONSULTING

Brilliant Insight. Stellar Results.

Capabilities

Marketing

  • • Brand Management, Identity Formation
  • • Communication Strategy and Execution
  • • Advertising and Promotion, Media Planning
  • • Public Relations
  • • Digital Marketing—Mobile, Social Media
  • • Local Marketing, Sales Materials

Strategy

  • • Strategic Planning, Goal Setting, Performance Metrics
  • • Competitive and Market Assessment
  • • 3-Year Roadmap Development
  • • Market Research, Insight, Targeting Strategy
  • • Business Development

Operations

  • • Project Leadership
  • • Process Design
  • • Merchandising Programs
  • • Event Management
  • • Product/Service Innovation


Sandy Ghezzi, CAE
Chief Executive Officer
Luminozity LLC

Experience

CPG Marketing Leader with Fortune 100 Brand Management Expertise

  • Unilever
  • Nabisco
  • General Mills
  • American Home Products

Marketing Thought Leader (B2B and B2C)

  • VP, Craft & Hobby Association, a global trade organization
  • Past President, American Marketing Association of New Jersey

Certified Association Executive (CAE)

  • MBA, Marketing, Operations and Distribution, Kellogg School of Management, Northwestern University

Clients

  • National Retail Federation
  • Mall of America
  • Beadniks
  • HD Vest
  • Optimal Strategix Group
  • Montu Staffing Solutions
  • The Chain Maille Lady